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Selling Oxygen To A Dead Man
By Folusho Orokunle | April 28, 2008
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I get requests from many people to mentor them. I turn down more people than I take on, even though I charge a nice fee for my services. Buy why? Why is it that I turn people away? It’s very simple. It’s because some of these people want to sell oxygen to a dead man and quite frankly, I tell them that they are wasting their time and until they are willing to come up with something better, there is no point in me working with them.
So just what do I mean by selling oxygen to a dead man? Well, the saying itself should be obvious as far as its meaning. A dead man has no need for oxygen. So what’s that have to do with Internet marketing? It is the whole foundation of Internet marketing…finding a hungry market and giving them what they want. The problem is, many marketers don’t know what a hungry market is.
Some people think that a hungry market is that nice little old lady who plants radishes in her garden and wants to know the best way to do that. While this might be a product that will get you a sale here or there, it is not what I call a product that caters to a hungry market. Let’s face it, growing radishes is not a burning life problem.
Okay, so what is? How about the poor middle aged guy suffering from high blood pressure who is a walking ticking time bomb? Think he wouldn’t like to find a way to lower his blood pressure without taking drugs that make him feel worse than he did before he took them? What about the poor family who is so in debt that they’re about to lose their home? Don’t you think they’d love to find an easy and legal way to get out of debt? What about the poor teen who’s dying to ask out the girl sitting across the way from him but he’s too embarrassed because he suffers from terrible acne? Think he wouldn’t give anything to get rid of the zits on his face and keep them off…permanently?
These are just a few of the many life problems that are really serious problems. These are the type of markets that marketers should be tapping into instead of this BS “How To Make A Custom Kite.” Trust me, nobody cares…not enough to pay for the information. And that’s really what it comes down to because there is a lot of free info out there.
In other words…you can’t sell oxygen to a dead man.
Topics: Internet Marketing |
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One Response to “Selling Oxygen To A Dead Man”
Comments
You're About To Find Out The Truth About Making Money OnlineCLICK HERE IF YOU WANT TO MAKE MONEY ONLINE
June 11th, 2008 at 5:32 pm
I first heard that phrase along with ability to “sell ice to an eskimo” used in describing a “great salesperson”. It’s since come to mean exactly the opposite of what I consider to be a great salesperson.
He who … “helps the most people get what they want wins”, is a more appropriate phrase to describe success. I also believe that better terminology describing sales today is “problem solving”. So you’re absolutely right Folusho!