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How Important Is Picking A Niche?
By Folusho Orokunle | April 28, 2008
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I get asked this a lot. “How important really is the niche you choose? Can’t you make money in just about any niche at all?” Okay, there are two answers to that question, the technically correct answer and the real answer. I’m going to explain both of these answers in this article so that you can understand specifically why it is or isn’t important as far as what niche you choose.
The technical answer is yes. You can make money from just about any niche. If you work hard enough at it and put out an offer that people in that niche will respond to, yes, you can make money. However, that answer is a half truth at best and the reason why is also the reason why 95% of niche marketers don’t make a dime from their efforts.
Okay, so what’s the real answer? The real answer is no. Here is why. See, the world is a funny place. Each person only has so much disposable income. Yes, there are those of us who are pretty well off and can afford just about anything. But for the most part, you’re not going to be reaching many of them anyway unless it’s for something that is a pressing problem that they’re having. And yes, even rich people have problems.
But getting back to your average Joe. If it’s a choice between putting food on the table and getting a book on how to have a greener garden, no offense, but the garden is going to take a back seat. Some things are just not pressing enough. Now, not every niche idea has to be a matter of life and death such as cancer cures, diets, stop smoking products, debt relief and so on. But the product has to at least be something that a person in that niche is going to find attractive enough and desirable enough to want.
For example, somebody who is looking to go to France later in the year and would like to be able to speak the language well enough to communicate, might just be interested enough in a learn to speak French product to go and buy it. No, it’s not life and death, but it’s something that’s important to that person and maybe to a lot of other people.
The key to niche research is to find out if enough people are interested in the niche and then, if they are, do they have money to spend? More importantly, are they WILLING to spend it? If there is a lot of free info on the subject, maybe not.
So yes, it is important to pick a niche that has a demand and lots of hungry buyers willing to dig into their wallets.
Otherwise, we’re just in this for the fun of it.
Topics: Internet Marketing |
You're About To Find Out The Truth About Making Money OnlineCLICK HERE IF YOU WANT TO MAKE MONEY ONLINE
2 Responses to “How Important Is Picking A Niche?”
Comments
You're About To Find Out The Truth About Making Money OnlineCLICK HERE IF YOU WANT TO MAKE MONEY ONLINE
May 10th, 2008 at 9:13 pm
[…] How Important Is Picking A Niche? […]
June 11th, 2008 at 5:41 pm
It would be nice to pick the perfect niche(s) with 1000s of hungry buyers willing to spend tons of money with no competition, and you have the perfect product for them at the perfect price, and it’s real easy to buy, and your website is impossible to miss, you’re the first to market it … you either keep dreaming, or get to work on it … thanks for the article Folusho.