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How Important Is Appearance?
By Folusho Orokunle | April 28, 2008
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A lot of people ask me if it matters if they have a pretty ecover or graphic on their sales page. They want to know, for that matter, how important it is to have a fancy looking sales page in the first place. And what about the actual product? Does it have to be formatted like a King’s palace? Well, the short answer is no. However, if you want to get the most out of all your promotions, appearance is going to make a difference.
Let’s start with something as simple as an ecover for your info product. Many people, even today, still don’t bother creating ecovers for their info product. Some of them actually still make a decent number of sales. However, studies show that ecovers, if they are nice looking, increase the conversion of your sales page. Now, an ecover that looks like garbage is most likely going to hurt your conversions because you are then seen as unprofessional, something not having an ecover doesn’t do.
What about the sales page itself? Well, again, some people have very simple and basic sales pages and do quite nicely with them. However, studies show that the better a sales page looks, the better it converts. Now, if you’re going to make a simple sales page and it looks professionally done, you should be okay. However, if you are just going to throw something together that looks like garbage, this is going to hurt your sales. There is no way around this. Simple is one thing. Ugly is something else.
What about your info product? Do you have to have a fancy clickable table of contents? Do you have to have graphics in the product itself? Do you need page numbers and headers and footers? Do you need a resource section? Well, no. You can leave all that stuff out if you like. But again, studies show that the perceived value of an info product that has all the bells and whistles is much greater.
What I’m trying to get across in this very straight forward article is that perception is everything and the perception of others is going to be greatly affected by the appearance of your graphics, sales page and product. The better these things look, the more people will like them…regardless of the actual content inside.
It may not be fair…but it is the truth.
Appearance is everything.
Topics: Internet Marketing |
You're About To Find Out The Truth About Making Money OnlineCLICK HERE IF YOU WANT TO MAKE MONEY ONLINE
One Response to “How Important Is Appearance?”
Comments
You're About To Find Out The Truth About Making Money OnlineCLICK HERE IF YOU WANT TO MAKE MONEY ONLINE
June 11th, 2008 at 6:10 pm
Yes, first impressions are important. A good-looking ebook cover will help sell your product. Cool graphics, great audio and a crystal clear video are nice, but content is king. Selling benefits is what makes you money. What’s in it for the customer? That’s what the customer wants to know, and that’s what makes him / her open up the wallet!
Your InternetMarketingTelevision videos tell people exactly where to go and how to find and use the stuff that makes websites look good as well as sell products. Great article Folusho.