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Best Ways To Advertise
By Folusho Orokunle | March 28, 2008
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There are more ways to advertise online than you can count. Some of them are excellent. Some, not so much. The problem is, how do you discover which ones are good and which ones are bad without investing a ton of time and/or money into each one? Well, the truth is, you can’t…not unless you have somebody who has already tested the various forms out and can give you a good idea of what you’re getting yourself into. That’s where this article comes in.
Let’s get pay per click advertising out of the way because that is a beast all its own. Marketers have lost their shirts using pay per click, or more specifically, Google Adwords. If you don’t know everything there is to know about this form of promotion (and the books are not easy to understand) then simply stay away from it. In my opinion, pay per click isn’t for anybody who isn’t already having a great deal of success or a bankroll can afford the losses you’re going to have at the start. The best way to use pay per click is to start out with some credits from Google, Yahoo, and MSN so you can make sure that it’s worth it for you
Next we have article marketing. This is free and effective IF you can write well. That’s the catch. If you don’t have a solid handle on writing articles, which is different from writing ads, then you’re not going to have much success with this type of advertising. There are ways to write effective articles that you should probably take the time to learn.
Solo Ezine ads are very effective if you hook up with an ezine that has a responsive membership. The key to being successful with ezine ads is to be able to write effective ads, or sales copy. This is different from writing an article which has to be more informative than sales oriented. As a matter of fact, a good article shouldn’t try to sell at all until the prospect reaches the resource box. Ezine ads are just the opposite. They have to be cleverly constructed sales letters. This is another craft that must be learned.
Then of course you have your various places around the Internet where you can post ads, such as classified sites, messages boards, forums and so on. These take a combination of article writing and selling skills. Many forums don’t even allow ads at all but just a signature line. If you have a lot of time to kill and can contribute a lot to the forum you’re attending, you can do quite well with this form of promotion.
These are pretty much the main forms of promotion online, though there are others. Choosing the one that’s right for you comes down to what you feel most comfortable with. If you can’t write articles, stay away from them. If you’re not a great ad writer but have a way with words, then article writing may be right for you. If you have a large advertising budget then Adwords may be a consideration.
Hopefully, the above guidelines will help you to choose a form of promotion that is just right for you.
Topics: Make Money Online |
You're About To Find Out The Truth About Making Money OnlineCLICK HERE IF YOU WANT TO MAKE MONEY ONLINE
One Response to “Best Ways To Advertise”
Comments
You're About To Find Out The Truth About Making Money OnlineCLICK HERE IF YOU WANT TO MAKE MONEY ONLINE
June 11th, 2008 at 7:13 pm
Great article summarizing the main forms of advertising on the internet.
It would be nice to have a ranking in terms of budget (1 to 4), least to most expensive. Or add where you started and why. Or you could let us know what’s working best for you now as an update.
I do agree that it’s probably based on what one is most comfortable with. Thanks Folusho